I started in graphic design and illustration because I loved color, form, and the way visuals could tell stories. But somewhere along the way, I realized I wasn't just making things look good, I was making them make sense.

I'm kind of obsessed with bringing order to chaos. Give me a messy brand idea, a wild Notion setup, or a homepage that's trying to say everything at once, and I'll find the through-line. I love creating clarity—through layout, rhythm, and honestly just paying attention to the small stuff that matters.

The way I work sits somewhere between visual intuition and structured thinking. It's where beauty meets logic, where emotion meets strategy. Whether I'm building a Framer site or refreshing a brand, I'm trying to create something that feels thoughtful, alive, and actually right.

When I'm not working, I'm probably drawing (always), reading about psychology and attention, or walking around with way too many half-formed design ideas clogging up my Notes app.

If you're building something that matters, let's make it impossible to ignore.